Vancouver, Washington
This new Volkswagen dealership was created to meet the manufacturer’s design criteria. The branding elements include a large 2-story showroom with full-height sloped glazing, capped with a refine louvered canopy. The entrance is marked with Volkswagen’s standard yellow portal icon, and the entrance doors are protected with the curved canopy.
Inside, located opposite of the entrance, is a 2-story curved focal wall that displays Volkswagen’s branding images. On the perimeter of the showroom is the arrangement of offices, retail parts, service write-up counters and Volkswagen historic posters. Branding elements have been carried through to the parts and service departments creating spaces that are efficient in operation and durable.